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Qwest Communications has canceled plans that would have had its numerous divisions share the private account information of their customers with each other for marketing purposes.

Software seller Optika Inc. found a way to slash costs in one of its direct marketing channels by 50%. Instead of hosting earthbound seminars in hotels

DESPITE THE FALTERING ECONOMY and corporate reluctance to invest in equipment, Cisco Systems is under way with a $100,000 multimedia push to generate

Lillian Vernon Changes Managers Lillian Vernon has chosen ALC of New York to manage its customer file and Direct Media Inc. to oversee its package insert

MOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in

The Electronic Privacy Information Center (EPIC) has filed a federal lawsuit to force the U.S. Justice and Treasury Departments to reveal details about

Qwest Communications has canceled plans that would have had its numerous divisions share the private account information of their customers with each other for marketing purposes.

Cape Coral, FL-based Alvion Technologies has acquired IntraSource, an Internet-based list and data service bureau in Englewood Cliffs, NJ. Terms of the

Spiegel Catalog Inc. has named Lynette Cvikota as vice president of home. She will be responsible for the Spiegel home business, overseeing all aspects

New Yankee Workshop Each of the 30,205 viewers of this public television program has sent $7.50 within the last 12 months to New Yankee Workshop’s address,