Search Results for: data

National Law Journal This file of 19,400 active subscribers has been updated. The National Law Journal has the largest paid circulation of any weekly

DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain’s

Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

Meanwhile, Sunnyvale, CA-based Yahoo, Inc.’s decision to alter existing privacy policies created a stir among the Internet portal’s registered users after

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,

Brown Shoe Co., building on a program launched in 2001, will send 1.1 million postcards to its Naturalizer footwear customers this year at a cost of $300,000.

Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new

IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to