Search Results for: data

  • Acquisitions

    MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South

  • Calls to Action

    Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

  • Agencies

    Heavy Lifting

    IT’S NOT SURPRISING that a health and fitness publisher would put a premium on being lean and limber. But Rodale Inc. has taken the ideal to an extreme,

  • Agencies

    A Tale of Two Studies

    FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

  • Agencies

    Short and Sweet

    IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren’t working. Her comments were echoed in news stories from coast to

  • Edith Roman Manages Musician’s Friend Catalog Buyers

    The Musician’s Friend catalog and Internet postal files have been awarded to Edith Roman, effective May 1. The 12-month buyers file contains half a million

  • DIRECT Listline

    FamilyFun.com Mal Dunn Associates and Disney Online have launched the FamilyFun.com e-mail subscriber list. The opt-in e-mail list includes the names

  • Bill Would Force Government Agencies to Disclose Privacy Practices

    Sweeping legislation requiring all federal agencies to publicly detail how new proposed rules and regulations affect personal privacy was introduced in the U.S. House of Representatives this week.

  • DIRECT Listline

    New Business Database by Market Force American List Counsel has introduced a new B-to-B database–the New Business Database by Market Force. It lists

  • Live From Chicago: CRM Helps BAI Cut Direct Mail Costs

    A customer relationship management initiative helped the Banking Administration Institute (BAI) cut its direct mail expenditures for its last annual conference