Search Results for: data
-
DIRECT Listline
Consumer Household Database Dunhill International List Co. is introducing this more than 100-million-name database containing data on over 150 segment
-
Correction
A story in Monday’s Newsline incorrectly stated that there is a new manager of the Eddie Bauer catalog files. ALC was named exclusive broker for Eddie
-
DataMirror to Buy SmartSales Assets
DataMirror Corp., plans to acquire certain assets of SmartSales Inc., a bankrupt customer relationship management company. It will be a cash transaction,
-
ALC Wins Eddie Bauer, Red Herring Accounts
American List Counsel won management of one and exclusive brokerage of another major account on Friday. ALC will manage the Red Herring magazine file and handle brokerage for Eddie Bauer.
-
Executives Depart MKTG to Start DM Business
Two vice presidents at MKTG Services Inc. have left the firm to open a new direct marketing company.
-
E-Mailer Silverpop Acquires Epigraphx
Silverpop, an e-mail marketing and customer communication firm based in Atlanta, has acquired Silverpop, an e-mail marketing products and services provider.
-
Agencies
Live From NCDM: AARP Targets Hispanic Seniors
AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations
Tagged in: -
Study Shows Boom in Online Ad Spending
Employment advertisers spent over 41% of their first-quarter advertising expenditures online, badly hurting local newspapers, according to DoubleClick
-
Agencies
Live from NCDM: Roche, Fulcrum Take Database Excellence Gold
Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche
Tagged in: -
Live From NCDM: Building the Microsoft Warehouse
Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with