Search Results for: data
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Agencies
The Joys of Remailing
When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000
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Agencies
Keeping Our Promises
It’s that time of year again time for New Year’s resolutions. In our personal lives we make them but only occasionally keep them, which is cause for regret
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Agencies
Database Brain Drain
Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And
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Agencies
Policy Change
THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms
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Agencies
Microsoft Builds Sales With Data Warehouse
Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with
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Agencies
The Ring of Truth
Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,
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Agencies
DIRECT listline
NEW LISTS Chip Center/Questlink Members This file names 134,436 registered members of Chipcenter.com and/or Questlink.com, two sites dedicated to delivering
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DIRECT Listline
Ross-Simons Catalog Buyers ALC of New York has been named manager of the Ross-Simons catalog list. The file includes the names of 689,018 one-year buyers.
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Recruiters Predict a Database Brain Drain
Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And
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Catalog Database Passes 100 Million Consumers
Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.