Search Results for: data

  • The Joys of Remailing

    When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

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  • Keeping Our Promises

    It’s that time of year again time for New Year’s resolutions. In our personal lives we make them but only occasionally keep them, which is cause for regret

  • Database Brain Drain

    Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

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  • Policy Change

    THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

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  • Microsoft Builds Sales With Data Warehouse

    Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

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  • The Ring of Truth

    Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

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  • DIRECT listline

    NEW LISTS Chip Center/Questlink Members This file names 134,436 registered members of Chipcenter.com and/or Questlink.com, two sites dedicated to delivering

  • DIRECT Listline

    Ross-Simons Catalog Buyers ALC of New York has been named manager of the Ross-Simons catalog list. The file includes the names of 689,018 one-year buyers.

  • Recruiters Predict a Database Brain Drain

    Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

  • Catalog Database Passes 100 Million Consumers

    Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.