Search Results for: data

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation

The biggest challenge in building a brand’s appeal isn’t how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,

NEW LISTS Golf Warehouse This 290,000-name list identifies buyers who bought high-end golf merchandise with a credit card. The Golf Warehouse product

Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair

Data University, a database marketing information service co-founded by Mark Graham and Jim Wheaton, will launch its curriculum on April 1. Its offerings

The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state

Boca Raton list firm Worldata Inc. claims its name is being misused by another Boca Raton company

American List Counsel Inc. has introduced the ALC online order status Web page. This new service reportedly allows mailers and brokers to verify the receipt