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Student Marketing Group Inc. has settled a lawsuit with New York State over allegedly deceiving students into supplying information for mailing lists.

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

Wenner Media has named ALC Data Management as manager of its subscriber lists. The lists, which had been managed by MaxWorldwide, include those of Rolling

Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will

Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald’s Corp. and Simon Marketing

It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work

Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put

Mass merchandisers continue to gain packaged goods companies’ respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still

Three men will be sentenced next month for their part in a nationwide magazine subscription fraud scheme. Dennis James Ward, Michael O’Malley McKee and