Search Results for: data

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,

Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier

Advertising agency Deutsch Inc. has promoted two executives. Jamie Adams was named to the position of executive vice president, director of data strategy.

Financial Improvement Business Opportunity Program This list has been updated, and now features 28,326 individuals who have bought a business course within

The bitter divorce between Chad Slater and MeritDirect took a new turn on Friday when MeritDirect took its former vice president to court. MeritDirect

With an era of organic cost cutting nearing an end, companies will turn to each other as they explore new ways of creating efficiencies, according to

Real Simple Kids! Millard Group and Time Inc. have introduced this new file. This list offers more than146,000 Real Simple families with Equifax enhanced

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according

Direct Media Inc. has formed an alliance with three other list brokerage firms to market its cooperative business-to-business database. The BTB Data Warehouse