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D&B has acquired controlling interests in three privately-held Italian real estate data companies for $8 million. The information compiler giant bought

I enjoyed the first three paragraphs and then it was my stomach

Merkle Direct Marketing, Inc., Lanham, MD, has created the Catalog Retail Services Group, a new business unit to support the catalog and retail vertical

MotorBoating Info Link Boat Owners Millard Group Inc. is unveiling this file of 71,497 subscribers to this authoritative enthusiast magazine with Info-Link

For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. Last Wednesday, he drifted off after watching

IT MAY LOOK AND TASTE LIKE GUM, but it’s a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

Digital promotions are part of the overall marketing solution and they are supposed to drive consumption in a fresh and cost-effective manner, unlike

A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

The eye in the sky knew. Marian Saltzman, the chief strategic officer for Euro RSCG Worldwide, was passing a London store she frequented when her cell

Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s