Search Results for: data
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Blockbuster Picks Acxiom for CRM Suite
Blockbuster Inc. has purchased a new customer relationship management system created by Acxiom Corp. The new platform will allow the Dallas-based entertainment
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Live from Government Affairs: Privacy Tops DM Ailments
A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president
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Agencies
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
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Worldata Wins Trademark Suit
List company Worldata has won its trademark suit against World Data Network, said James M. McCann, Worldata
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List and Database News
ESPN Magazine Enhanced This list of 1.3 million subscribers has had data from Acxiom Corp.’s InfoBase appended to it, and is now selectable by a variety
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RealTime Media to Deliver Newsletters to 80,000 Eagles Fans
The Philadelphia Eagles have signed a three-year agreement with RealTime Media Inc. for the digital promotions and direct marketing agency to develop
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News Briefs
GENERAL MILLS TRADEMARK LICENSING: has signed an agreement with gift and plush manufacturer Applause, Woodland Hills, CA, to create and distribute a new
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InfoUSA Uses DRTV to Sell Mailing Lists
In a move unusual for the DM industry, information provider InfoUSA will begin selling sales lead and mailing list products via direct response television.
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List and Database News
Yachting Magazine Info-Link Boat Owners Milliard Group Inc. is introducing this 21,425-name file of subscribers to this marine market magazine overlaid
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D&B Acquires Three Italian Data Firms for $8 Million
D&B has acquired controlling interests in three privately-held Italian real estate data companies for $8 million. The information compiler giant bought