Search Results for: data

Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

Landmark Communications has acquired an equity stake in Alliant Cooperative Data Solutions. The stock purchase is valued in the seven figures, and gives

Acxiom Corp.’s revenue will be below previously forecast levels, and it will take a loss in its fourth quarter, according to the company. The Little Rock,

Office Depot Inc. has made a bid to acquire the contract sales business of French office supplies marketer Guilbert S.A. from Pinault-Printemps-Redoute

A Florida court issued an injunction against husband-and-wife team Michael J. Gardner and Rebecca A. Dahl Gardener from selling work-at-home business

When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling

It was a bitterly cold January morning outside in midtown Manhattan. But once the conversation started, the room started warming up fast. The first-ever