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The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly

Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business

The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based

DMA study shows spending shift from order taking to lead generation

TransUnion Loses Its Header

Office Depot puts phone centers online to save money

Opt-in e-mail marketing services provider NetCreations Inc., based in New York, has named Tom Cloninger president/COO.

Telemarketing can be an important element in a financial services company’s CRM efforts