Search Results for: data

Office supply superstore Staples Inc. will pay the second-largest civil penalty ever for alleged violations of the Federal Trade Commission’s Mail or

Dialog Group Inc. has acquired the remaining 50% in Healthcare Horizons Inc. and the data assets of Azimuth Target Marketing Inc. for an undisclosed sum.

ALC has launched a new division specializing in package insert, blow-in, bind-in, ride-along, co-op, statement stuffer and other media sales. The new

Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,

The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

NEW LISTS Bookworms This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid

The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses

Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results

Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.

NextMark Inc. is rating mailing list data cards in a new product called the Data Card Quality Report. The Hanover, NH-based software firm has analyzed