Search Results for: data

Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

ALC Data Management has named Ted Lavoie as analytical services manager. He will develop new initiates in the firm

DoubleClick Inc., a provider of online advertising systems has teamed up with Tacoda Systems to help online publishers integrate audience data. Tacoda’s

XML interface: This tool allows marketers to combine extensible markup language with Experian’s Truvue Customer Data Integrating technology–Experian,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,