Search Results for: data

NEW LISTS Bookworms This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid

The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses

Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results

Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.

NextMark Inc. is rating mailing list data cards in a new product called the Data Card Quality Report. The Hanover, NH-based software firm has analyzed

Blockbuster Inc. has purchased a new customer relationship management system created by Acxiom Corp. The new platform will allow the Dallas-based entertainment

A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president

More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part

List company Worldata has won its trademark suit against World Data Network, said James M. McCann, Worldata

ESPN Magazine Enhanced This list of 1.3 million subscribers has had data from Acxiom Corp.’s InfoBase appended to it, and is now selectable by a variety