Search Results for: data

Primis Marketing Group Inc., Chicago, has purchased AccuData America for an undisclosed sum. AccuData founder Vilnis Ezerins, will continue to run Alvion

Netscape will pay $100,000 as part of a settlement of complaints about a feature the company used to track what users downloaded online, said the New

After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

The operator of a Web site that markets health related lists has agreed to remove from his site any lists affiliated with vitamin direct marketer/retailer

(Direct)Kraft Foods had a problem only a couple of years agothe flatline growth that affected most packaged goods marketers. But the proposed solutiona

(Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

For a marketer seeking prospects, choosing lookalike consumers from comparable lists– say, married women within urban households – is an obvious step.

Music fans may not have heard of Shelby Lynne before she took the Grammy for best new artist in 2001 — unless they were married women with children who

Kraft Foods had problem only a couple of years ago—the flatline growth that affected most packaged goods marketers. But the proposed solution—a permission-based