Search Results for: data
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Dialog Group Cuts First-Quarter Loss
Dialog Group Inc., a CRM service vendor, has reduced its first-quarter loss to $198,293, compared with $897,404 during the same period last year. The
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First Data and GovConnect Jointly Offer Services to Government Agencies
GovConnect, which offers digital service delivery solutions, and First Data Resources, a transaction processing services provider based in Greenwood,
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Christopher Reeve Paralysis Foundation Retains MBS
The Christopher Reeve Paralysis Foundation, Short Hills, NJ, has retained MBS to provide a variety of marketing services, including donor processing,
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GUS Sells UK Home Shopping Business
GUS plc, parent company of data compiler Experian, has sold its home shopping businesses in the UK, Ireland and Sweden, and Reality, its logistics and
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HomeData Introduces New Connect Files
HomeData Inc., a compiler of new homeowner information, has introduced two directory assistance databases. The Premier Connects residential and business
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Staples to Pay $850,000 FTC Mail Order Rule Penalty
Office supply superstore Staples Inc. will pay the second-largest civil penalty ever for alleged violations of the Federal Trade Commission’s Mail or
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Dialog Group Buys Healthcare Horizons Assets
Dialog Group Inc. has acquired the remaining 50% in Healthcare Horizons Inc. and the data assets of Azimuth Target Marketing Inc. for an undisclosed sum.
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ALC Launches Insert Division
ALC has launched a new division specializing in package insert, blow-in, bind-in, ride-along, co-op, statement stuffer and other media sales. The new
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Agencies
ROI of CRM is a Secondary Concern at Best: Study
Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,
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Agencies
Q&A: What Do Women Really Want?
The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior