Search Results for: data

Protagona Preview: a data analysis tool that joins Protagona Worldwide’s Ensemble suite of marketing campaign software. Preview allows marketers to integrate

Automotive Internet Intelligence Report: Combines automotive statistical information from Polk with Internet usage and demographic data from Jupiter Media

Database companies worked hard to explode the notion that information is used to create individual profiles of consumers, in testimony yesterday on Capitol Hill.

A new marketing company with more than $150 million in billings has been formed by Hawkeye Communications, New York. The entity, FFwd North America, which

Journeys The Journeys catalog buyer file has been introduced to the market by Fasano and Associates. The file includes 24,954 12-month footwear buyers,

Catalina marketing Corp., St. Petersburg, FL, reported first quarter net income of $9.4 million on $94.4 million in revenue compared with net income of

American Express Co. will eliminate between 4,000-5,000 jobs in its third quarter, on top of the 1,600 positions it eliminated, or announced its intent to eliminate, earlier this year. The reductions will come through a combination of outsourcing and staff reductions. …

The Internet is here to stay and its effect is lasting. That was the theme of John Sculley’s luncheon keynote address at the DMI conference on Tuesday.

Pressures are mounting on the publishing industry. They can be viewed “either as the light at the end of the tunnel, or the incoming train,” quipped Tom

Ad Serving Service for Macromedia Flash Ads: This updated service allows for easy ad trafficking through its extranet, detailed interaction reporting,