Search Results for: data

DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were

Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based

NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

Companies today try carefully to balance their desire for more customer information with the need to respect consumer privacy. To increase the capture

Abacus, the direct marketing data and research provider, has launched Abacus Japan KK, a subsidiary that will begin operating immediately. The Broomfield,

Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

Acxiom Corporation will provide data center outsourcing services for Kaplan Inc.

The Yankee Candle Co. Inc., Deerfield, MA, has redesigned its Web site, www.yankeecandle.com, to provide more products and let visitors better navigate

CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,