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After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions

IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales

Self-mailers rise from the economic rubble EASY-TO-READ, inexpensive self-mailers have re-emerged as a refreshing alternative to costly promotions in

FIRST IT WAS DRIVER’S LICENSE DATA and motor vehicle records. Then credit headers. Now direct marketers may lose another data source they have long taken

ExamCram.com This opt-in e-mail list names more than 85,000 repeat visitors to the Web site who requested data about information technology (IT) jobs

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

At its most recent exposition, conference marketer DCI offered its customer relationship management seminars under the headings “Customer Contact Center”

Nearly three in four organizations are going to increase their spending on customer relationship management (CRM) 25% to 50% in the year to come. Furthermore,

List Technology Systems Group, New York, has terminated seven employees in a reorganization aimed at replacing those employees with more senior level

Under-trained system users, incompatible data merges and crashes at precisely the wrong time were among the tales of woe shared during a session at DCI’s