Search Results for: data

  • FTC Report: States Report Few Underage Drinking Problems with Direct Wine Shipments

    Teenagers may drink during the summer holidays, but the source isn’t likely to be liquor purchased online. A study released by the Federal Trade Commission

  • A Numbers Game

    could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

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  • Agency Moves

    Classic Sportswear & Promotions, Greenwich, CT, named its new management team: Co-founder and director of marketing Dan McGurk, promotions director Dominic

  • Taking a Swing at ROI

    ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

  • Do-Not-Mail Threat Looms in NY

    Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

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  • Date.com Moves Away From E-mail

    Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

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  • The Segmentation of Shelby Lynne

    Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children

  • Short Cuts

    Experian, Orange, CA has acquired Credit Data of West Texas, an Experian affiliate credit bureau that serves clients in the West Texas and Western Oklahoma

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  • Long Time Gone

    Think marketers are in it for the long haul? Think again, unless the definition of long haul has come to mean next quarter. According to Direct’s annual

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  • DoubleClick Buys CSC Advanced Database Solutions

    DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were