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U.K. Affluent Households Estee Marketing Group Inc. has been named manager of the U.K. Affluent Household list, containing 74,157 names. These consumers

Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

The Warren Group, a list company in Boston specializing in real estate data, has started Targeted Lists Online, a customizable marketing list service,

Data University is offering three sample data modeling sessions through its August Insight Webinar Series. Until Aug. 31, Registrants will be able to

Database Trends and Applications Edith Roman Associates has been named manager of the Database Trends and Applications subscriber list. Included are the

Showtime Networks has re-teamed with Toys “R” Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through

No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

NEW LISTS American Cheerleader Junior The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures