Search Results for: data
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FTC Report: States Report Few Underage Drinking Problems with Direct Wine Shipments
Teenagers may drink during the summer holidays, but the source isn’t likely to be liquor purchased online. A study released by the Federal Trade Commission
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Agencies
A Numbers Game
could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to
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Agency Moves
Classic Sportswear & Promotions, Greenwich, CT, named its new management team: Co-founder and director of marketing Dan McGurk, promotions director Dominic
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Taking a Swing at ROI
ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency
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Agencies
Do-Not-Mail Threat Looms in NY
Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create
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Agencies
Date.com Moves Away From E-mail
Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other
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Agencies
The Segmentation of Shelby Lynne
Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children
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Short Cuts
Experian, Orange, CA has acquired Credit Data of West Texas, an Experian affiliate credit bureau that serves clients in the West Texas and Western Oklahoma
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Agencies
Long Time Gone
Think marketers are in it for the long haul? Think again, unless the definition of long haul has come to mean next quarter. According to Direct’s annual
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DoubleClick Buys CSC Advanced Database Solutions
DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were