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Discovery Networks and Time Warner Cable team up next year to promote TLC’s new series Clean Sweep with a sweepstakes. The “Time to Come Clean” sweeps,

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications

When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,

10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers

NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for

Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information.

Virtumundo Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded

Paul M. Williams, a sales leader at Acxiom Corp., was killed in a car crash Sunday afternoon. Williams was 56. According to published reports, Williams