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(Direct Newsline)In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

Marketing lawyers anticipate more scrutiny and possible regulation of online promotions in the coming year. That’s one trend under discussion at the Promotion

Marketing lawyers anticipate more scrutiny and possible regulation of online promotions in the coming year. That’s one trend under discussion at the Promotion

Acxiom Corp. has agreed to acquire Claritas Europe from VNU N.V. The purchase price was $40 million. The transaction is expected to close within 30 days.

BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people aged 55 and over. That

Overall e-mail delivery rates in the third quarter were 88.2%, a 1.7% improvement over the same period last year, according to a new report by DoubleClick

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

Datagence Inc., a consumer database company, hired Douglas Turetzky and Judd Bergenfeld as directors of list management. Turetzky will head up Datagence’s

Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The “Cool Ideas” sweeps begins this month and ends Jan. 30. Contestants

Ultimate Pet Owner There are 6.2 million pet owners named in this file who have responded to direct mail. The source is a self-reported survey. Selections: