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Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

NEW LISTS Pashmina Women’s Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief

European Union digital privacy rules requiring companies to get consent before sending e-mail, tracking personal data on Web sites or pinpointing callers’

The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese’s Great Sandwich Recipe

Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving

McDonald’s Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According