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4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

The U.S. Senate debated the National Consumer Credit Reporting System Improvement Act of 2003 on Tuesday. The bill, S. 1753, was sponsored by Richard

ALC Data Management is the new manager of the American Baby magazine subscriber and Web site registrant files. The file was previously managed by Direct

Visa USA is giving cardholders a little help this holiday season. Call it paybacks for the help consumers gave in crafting the campaign. Visa dramatically

North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of

WHAT KID, DREAMING OF BECOMING a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage? That’s the premise for a new

Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting

The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).