Search Results for: data
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Adware future in the Gatekeepers hands?
On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.
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List and Database News
The Personal Touch Catalog Buyers This file includes the names of 105,587 one-year buyers. These consumers have purchased personalized items, including
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AccuData Seeks New President: Sher Serves in Interim
Stacey Girt, the former president of AccuData America, has left the company. Robert K. Sher, who is CEO and co-founder of AccuData’s parent firm, Primis
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PROMO exclusive: By the Numbers
Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.
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Spam Gets Cooked
It was a mixed crowd at the Promotion Marketing Association’s annual Law Conference in December about equal thirds in-house counsel, outside counsel,
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Return OnWhat?
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:
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Deja View
January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for
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Agencies
DIRECT listline
NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed
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Agencies
News briefs/directmag.com
12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta
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Agencies
Chicago Bank Chain Tightens Targeting
BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That