Search Results for: data

  • Adware future in the Gatekeepers hands?

    On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.

  • List and Database News

    The Personal Touch Catalog Buyers This file includes the names of 105,587 one-year buyers. These consumers have purchased personalized items, including

  • AccuData Seeks New President: Sher Serves in Interim

    Stacey Girt, the former president of AccuData America, has left the company. Robert K. Sher, who is CEO and co-founder of AccuData’s parent firm, Primis

  • PROMO exclusive: By the Numbers

    Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

  • Spam Gets Cooked

    It was a mixed crowd at the Promotion Marketing Association’s annual Law Conference in December about equal thirds in-house counsel, outside counsel,

  • Return OnWhat?

    The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

  • Deja View

    January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for

  • DIRECT listline

    NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed

  • News briefs/directmag.com

    12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta

  • Chicago Bank Chain Tightens Targeting

    BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That