Search Results for: data
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Agencies
Baseball’s Brewers Hope CRM Efforts Are On-Base
When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,
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Agencies
And a Partridge in a Page Count
10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers
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Agencies
DIRECT listline
NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a
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Agencies
SNOW BUSINESS
There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for
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New Products and Services
Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information.
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List and Database News
Virtumundo Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded
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Acxiom’s Paul M. Williams Dies in Car Crash
Paul M. Williams, a sales leader at Acxiom Corp., was killed in a car crash Sunday afternoon. Williams was 56. According to published reports, Williams
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Short Cuts
Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive
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Lake Group Manages Lycos E-mail and Postal
Lycos has chosen Lake Group Media Inc. to manage its e-mail and postal files, effective Nov. 19. The postal master file contains 8.8 million postal addresses,
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DMA Asks FCC to Hold Off on Wireless Rule
The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold