Search Results for: data

BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

Banks can seem cold and impersonal, which isn’t the best image when it comes to building relationships. Commerce Bank is using transaction data to try

Acxiom Corp. agreed to acquire Claritas Europe from VNU N.V. last month for $40 million. The acquisition, which was expected to close within 30 days,

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Patrick Carroll is unabashed about going where big tobacco companies can’t. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes

Software developer Net Perceptions Inc. has rejected an offer for all shares of its outstanding stock from Obsidian Enterprise Inc. and has decided to

A federal judge denied the Federal Trade Commission’s request to block a software firm from sending pop-up ads online. The case goes to trial on March

A federal judge denied the Federal Trade Commission’s request to block a software firm from sending pop-up ads online. The case goes to trial on March

U.S. Residential Telephone Connect Database MKTG Services has won management of this file of 10 million individuals who have connected their residential