Search Results for: data

  • List and Database News

    BMG Label Group Enhanced Master File This list of 708,968 individuals consists of recorded music enthusiasts within a variety of preferences. The file

  • List and Database News

    Vodawobe Data Marketing—Ski Registrants Master File VentureDirect Worldwide Inc, is now managing this file of ski resort attendees taken from on-site

  • Jan Davis Hired as Shoppertrak’s President and CEO

    Shoppertrak has hired Jan L. Davis to serve as its president/CEO effective April 5. Davis had been with TransUnion LLC, Chicago, for eight years, most

  • Data University Announces New Webinar Schedule

    Data University, an online information use education firm, has released its 2004-2005 Webinar schedule. Plans call for one new seminar to be released

  • Becoming Inevitable

    Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002

  • Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

    Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

  • Promises Realized

    Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002.

  • Translating Sales

    ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

  • It’s Show Time

    While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

  • Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

    Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO