Search Results for: data

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,

As the Direct Marketing Association mulls hiring its next CEO, it should consider retaining a fanatic. By that I mean a leader who is willing to make

Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of

New Jersey’s Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer

Signaling that consumers want to know more about what they’re eating at restaurants, Ruby Tuesday plans to provide nutritional information on its main

The Federal Trade Commission issued a warning Thursday that consumers may receive fraudulent e-mails claiming to be from regulations.gov, a government

Over 10,000 visitors attended the International Direct Marketing Fair in London last week. The show featured 249 exhibitors, many of whom were upbeat

Brian Freschi, currently president of Quebecor World’s Retail and Sunday Magazine Group will also assume responsibility for the company’s U.S. Catalog

Yields are down. Data is non-responsive. Legal repercussions for sending commercial email are much stiffer than in the past.