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Land O’Lakes has surfaced at the most visitor-friendly Web site among the largest food, beverage and tobacco companies. The site, www.landolakes.com,

DoubleClick posted revenues for the first quarter ended March 31 of $68 million, versus $60.1 million in the same period last year. The TechSolutions

Consumer resistance to marketing is at an all-time high, causing marketing productivity to plummet, according to a recent study by Yankelovich Partners.

Capture Resource, has completed its acquisition of Catalina Marketing Corp.’s Loyalty Card and Data Entry services, for an undisclosed sum. The Rocky

Sankyo Pharma Inc., the U.S. subsidiary of Tokyo-based Sankyo Co. Ltd., has signed a sales and marketing data agreement with Dendrite International Inc.

Sophia Soussan and Kwong Sai have joined Deutsch Inc., a New York-based advertising agency. Soussan, who was formerly vice president, customer acquisition

Local online advertising spending in the Albany, NY area will double in 2004, predicted Borrell Associates Inc. The study, which looked at data for more

Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes

Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

(Direct Newsline)Shoppertrak has hired Jan L. Davis to serve as its president/CEO effective April 5. Davis had been with TransUnion LLC, Chicago, for