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WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They

Sens. Ron Wyden (D-OR) and Ted Stevens (R-AK) introduced legislation March 4 that would ban the sale or rental of personal information on consumers under

NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.

The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new

Art Lovers @ E-mail Addresses These 845,000 Web registrants have opted-in to receive information on offers relating to art. Selections: Age, gender, geography,

3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider

The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

Lilliane LeBel was promoted to vice president, marketing services, for Peterborough, NH-based Millard Group. She joined the company in 1997 as sales manager