Search Results for: data
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News Briefs
NESTL: may sell some unspecified brands and a factory in Brazil in an effort to keep local chocolate company Garoto amid anti-trust concerns. Nestl bought
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Live From The DMA’s Government Affairs Conference: House Staff Say No Chance for Postal Reform
It doesn’t get more unequivocal than this: Asked whether postal reform be considered by Congress this year, the chiefs of staff for both House Democratic
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Land O’Lakes Ranked as Top Consumer-Friendly Site: Study
Land O’Lakes has surfaced at the most visitor-friendly Web site among the largest food, beverage and tobacco companies. The site, www.landolakes.com,
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DoubleClick Reports First Quarter Revenues of $68 Million
DoubleClick posted revenues for the first quarter ended March 31 of $68 million, versus $60.1 million in the same period last year. The TechSolutions
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Consumers Are Marketing Saturated: Yankelovich
Consumer resistance to marketing is at an all-time high, causing marketing productivity to plummet, according to a recent study by Yankelovich Partners.
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Short Cuts
Capture Resource, has completed its acquisition of Catalina Marketing Corp.’s Loyalty Card and Data Entry services, for an undisclosed sum. The Rocky
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Sankyo Pharma Gives Data Outsourcing Work to Dendrite
Sankyo Pharma Inc., the U.S. subsidiary of Tokyo-based Sankyo Co. Ltd., has signed a sales and marketing data agreement with Dendrite International Inc.
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Deutsch Makes Hires, Promotion in Data Strategy Department
Sophia Soussan and Kwong Sai have joined Deutsch Inc., a New York-based advertising agency. Soussan, who was formerly vice president, customer acquisition
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Online Advertising to Grow in Albany NY Area
Local online advertising spending in the Albany, NY area will double in 2004, predicted Borrell Associates Inc. The study, which looked at data for more
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Agencies
Iams Holds Pet Makeover Sweepstakes
Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes
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