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Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

Regardless of the industry, you can be certain that someone is out there scheming to take away your customers. Those without a strong loyalty strategy

As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

NEW LISTS Kids Wish Network This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements

Cataloger and retailer Crate and Barrel has chosen Unica Corp.’s Affinium suite of products to help increase the speed, efficiency and effectiveness of

Capture Resource has completed its acquisition of the Loyalty Card and Data Entry services business from Catalina Marketing Corp. Terms were not disclosed.

The Direct Marketing Association blasted the Federal Trade Commission’s proposal Monday to raise fees for telemarketers to participate in the National

The Federal Trade Commission has signaled its support to include the recommended maximum amount of trans fat that a consumer should eat in a single day

NESTL: may sell some unspecified brands and a factory in Brazil in an effort to keep local chocolate company Garoto amid anti-trust concerns. Nestl bought

It doesn’t get more unequivocal than this: Asked whether postal reform be considered by Congress this year, the chiefs of staff for both House Democratic