Search Results for: data
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Acxiom Has Solid First Quarter
Acxiom Corp.’s revenue during its first fiscal quarter rose 22%, from $236.7 millino a year ago to $289 million. While its operating income more than
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Agencies
NASCAR Teams With Cartoon Network
NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg’s and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their …
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Agencies
RadioShack Dangles Universal Orlando
RadioShack is sending 140 lucky winners on free trips to Universal Orlando as part of a July sweepstakes to drive in-store traffic. From now through July 29, customers can visit any participating RadioShack store and pick up a registration form or visit …
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Harte-Hanks Names Bullington to Head Facility
Harte-Hanks Inc. has named Bill Bullington managing director of its marketing services facility in Fullerton, CA. Most recently, Bullington served as
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Loose Cannon: Little Boys Trying on Men’s Clothing
How ironic that right on the heels of the National Center for Database Marketing conference came two reports on data-based government programs. Both of
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Live from the Donnelley Privacy Forum: Clinton Says Data Use Could Have Prevented 9/11
Information technology could have helped prevent the 9/11 terrorist attacks, according to former President Bill Clinton. Many of the terrorists were listed
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Live from the Donnelley Privacy Forum: From Sitcom to Defcom
Get ready to tap into the hottest new demographic segment. Trophy wives. Yes. There are many of them, and they have money, said Paul Wang, an associate
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AccuData America’s AccuDataLists.com Debuts
AccuData America has launched AccuDataLists.com, an online tool designed for small business owners who may not be comfortable with complicated list selection
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Live from the Donnelley Privacy Conference: How DMers Are Coping with Legislation
Cheer up. That wave of privacy legislation that hit last year may not be as bad as you thought. Many companies were ready for it, and others have used
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Live from the Donnelley Privacy Forum: The Limits of Search
Search engine marketing may be commanding an ever-increasing share of the marketing dollar while producing measurable results. But it is “notoriously