Search Results for: data

The sexual lubricant brand K-Y is getting romantic, encouraging couples around the country to go on dates via a sweepstakes that awards a double date with The Bachelorette duo Trista and Ryan Sutter. The sweeps ties in to the brand’s National Date Night …

(Direct Newsline)—In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according to Kristine K. Crow, the Hoffman Estates, IL-based retailer’s senior vice …

Superstation WGN has launched the Boys of Summer Sweepstakes, a promotion that awards all-expense paid trips to cable subscribers from around the country who can watch their hometown teams battle the Chicago Cubs at Wrigley Field. The contest is a fully …

In the midst of the uproar in the music community regarding illegal file-swapping, musician Steve Winwood and Access Hollywood are using free music to drive album sales and traffic to the entertainment news magazine’s Web site. The free eight-minute …

CrossMedia Services Inc., a Web-based marketing provider for national and local retailers, recently appointed Bob Armour to the position of vice president

A multi-million piece direct mail campaign will drop next month to help launch Tutition Answer, a new student loan product from Sallie Mae. The credit-based

Paula Bowen of Renton, WA, may have never heard the name “Miguel Tejada” until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a …

That would be log, as in logistic regression modeling, the mid-20th-century cousin to linear regression analysis. And the answer is yes, according to

In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according

When marketers decide to send it out for data hygiene, they will get exactly what they ask for-but what they ask for may not be what they wanted. A recent