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TransWorld Motocross This motocross enthusiast publication boasts 44,834 active subscribers. The publication appeals to both those new to the sport as

There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …

Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with Fanball.com, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment …

American Airlines is launching a summer sweeps with Hewlett-Packard to help consumers capture vacation memories. From now through Aug. 15, customers can register at www.aa.com/promo for chances to win up to 50,000 AAdvantage bonus miles, as well as HP …

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the

Language barrier Thank you for the article on Hispanic-American consumers . Your readers may not know, however, that many of these consumers’