Search Results for: data

Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …

Three list companies that allegedly violated the Federal Trade Commission’s Telemarketing Sales Rule (TSR) have settled with the agency, agreeing to pay

The direct marketing industry generated $14.1 billion in merger and acquisitions activity during the first half of 2004, representing 275 transactions,

Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …

Wells’ Dairy is hosting an online “talent search” sweepstakes touting its Blue Bunny ice cream. Consumers go to www.bluebunny.com to register for its “iScream Team” and watch a 2.5-minute Webisode of six “contestants” in the fictitious talent search. …

Experian has appointed Cindy Thomas senior vice president of corporate marketing for Experian North America. Thomas joined the Costa Mesa, CA-based data

EH Publishing ALC Management has assumed management of a master file with171,000 subscribers and four associated files for EH Publishing. The appointment

Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most “completely irresistible” from more than 1,200 entrants a Gillette Co.’s sweepstakes. The Irresistible …

Hispanic Residential Telephone Database This database provides direct marketers with 136,713 Hispanic consumers who have recently connected to new home

Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …