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Agencies
Southwest and Blockbuster Offer Up 4 Million Snack Packs
Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …
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Agencies
Yahoo Wires Bus Stops for Local Launch
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search …
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Online Product Research Drove Offline Spending: Report
Online product research conducted by consumers during the past year helped drive $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending, according to Dieringer Research Group.
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Agencies
GNC Starts Sponsorship Sweepstakes
General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a …
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Agencies
Starz Scares up Trip for Four to Disney World
In trying to scare up some viewers for its upcoming “haunted” comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 …
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Agencies
Gold’n Plump Revs Sweepstakes
Gold’n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin’ for Gold’n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The …
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Agencies
Microsoft Dresses Up Mac Sweeps
Microsoft extends its “Inner Suit” ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft’s Office 2004 for Mac software. The sweeps (and the ads) are built on the notion …
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PETCO to Test Automated E-mail Targeting
E-mail service provider Responsys Inc, Redwood City, CA, and the Web site marketing services firm Coremetrics Inc. of San Mateo, CA, have formed a strategic partnership to provide automated e-mail targeting and delivery services.
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AccuData Redesigns Web Sites
AccuData America has redesigned its Web portal site AccuData.com with new navigation tools to reduce the number of keystrokes that are necessary to obtain list information online.
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