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Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers. Many of the same techniques can be implemented by any organization that has a customer database.

WPP’s The Kantar Group last week bought trade marketing consultancy Cannondale Associates. The purchase beefs up Kantar’s retail channel expertise and gives Cannondale a broader network for executing retail-driven promotions, and an international …

Visitors to MSN can get an exclusive sneak peek at the opening scenes of a new action comedy film opening Friday. Streaming video offers sneak peak to new film After the Sunset New Line Cinema is streaming the first six minutes of its latest film …

Over the last few years, there has been a lot of buzz about CRM. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers.

A listing of mailing list availabilities.

Consumers who entered multiple Internet contests are named on the FWM Sweeps Entrants file. More than 2.8 million sweepstakes enthusiasts registered at a Web site operated by Farrell Website Management Inc.

The Direct Marketing Association has announced the officers of its special interest councils for the 2004-2005 year. The officers of each group were elected by its members, and began serving their one-year terms on Nov. 1.

A listing of mailing list availabilities.

Belvoir Media Group LLC has acquired Spin to Win magazine and appointed RMI Direct Marketing Inc. as the list manager. A total of 20,016 active subscribers and 16,944 expires are available from this equine
publication.

Data compiler Dialog Group Inc. and Astute Solutions, which markets the PowerCenter family of call center products, have joined forces. Under the new agreement, PowerCenter will be able to access a variety of data points when customers phone in to one of its contact centers.