Search Results for: data

Experiential marketing is especially effective with women and younger consumers, according to research presented yesterday at PROMO Expo by Jack Morton Worldwide. VP-account director Jeffrey Miller presented the data as part of an event-marketing …

Estee Marketing Group Inc. has taken on management of the Caliente
portfolio of Hispanic consumer and business executive lists. These 10
files include master files, new movers, caregivers and mail order
buyers; both English- and Spanish speaking.

Mailing list availabilities.

CM Media Inc. has retained Lake Group Media Inc. to manage the Columbus
Monthly file. A total of 30,249 active subscribers are available from
this magazine targeting central Ohio.

Nearly 348,000 men and women who responded to more than one fundraising offer have been assembled on the Viguerie Senior Master File. Theseindividuals responded to various types of appeals.

Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its …

Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The “Clean. Soft. Fresh. Moments.” online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets …

Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays …

Listdata Management Services Inc. now oversees Home Business International’s list. It names 163,412 who bought the “Home Employment
Directory,” a guide to companies that hire home-based employees.

Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award …