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Walter Karl Inc. has secured an agreement in principle with Ziff Davis
Media Inc. to take over management of its portfolio of postal and e-mail
lists targeting information technology professionals.

Walter Karl Inc. has secured an agreement in principle with Ziff Davis Media Inc. to take over management of its postal and e-mail lists targeting IT professionals

Millard Group Inc. has been appointed manager of the Lady Bird Johnson
Wildflower Center’s list of members and donors. A total of 9,489 records
are available.

Packaged goods companies shifted money from trade promotion to advertising in 2004 in the second year of trade-spending declines. CPGs spent 48% of their total marketing budgets on trade promotion, down from 49% in 2002 and 51% in 2001, reports …

Dreyer’s/Edy’s salutes friendly neighborhoods with a summer contest awarding all the fixings for a block party. Neighbors nominate their own block online The Two Scoop Neighborhood Salute asks consumers to visit Icecream.com to write an essay …

DDM Direct is exploring options to add a new facility in Licking County, OH that would eventually create about 50 new jobs once completed.

Options Newsletter Inc. is offering an e-mail file of 370,000 business
owners and entrepreneurs. Those listed subscribe to LifeLoop, a
newsletter that reports on how to start and grow a business.

A little incentive goes a long way, especially when it concerns a year’s worth of free travel. American Airlines is offering consumers a chance to win a year’s worth of travel for sharing their unique stories about why they fly as a way to motivate …

Big Idea, a subsidiary of Classic Media LLC, and Applebee’s Neighborhood Bar and Grill have kicked off a three-month long promotion tying in kids meals with the latest VeggieTales episode release. Applebee’s, Tyson Foods offer separate promos for …

To coincide with the launch of its 2005 fantasy baseball games, Yahoo Sports has kicked off a sweepstakes that will land one user a real front office job with the San Francisco Giants. Twelve users, chosen through an online contest that combines …