Search Results for: coupons

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.

7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.

Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.

Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.