Search Results for: coupons

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

Late last week, GigaOM reported that Faisal Masud, the vice president of Groupon Goods, would be leaving the daily-deals company to take a position at Staples. Masud’s departure comes about a year after he left eBay to lead Groupon’s e-commerce arm, which has seen success since its inception in 2011. The news was shared just […]

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]

GPS has come a long way since it was first introduced as American military technology in 1973.

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

Daily deals have been battered by nightmarish stories and the struggles of the industry’s two leading players, Groupon and LivingSocial. But in the midst of what seems like a valley leading to certain death, stakeholders that are fond of daily deals can take courage, thanks to a recent study from Constant Contact. The company surveyed […]