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Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games.

On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet.

Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.

MerchantCircle has launched Web IdentityManager, a software package designed to help local business owners manage their online reputation by aggregating company listings, reviews and online ratings from local search sites.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign

The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches.

A&P has signed a multi-year contract that makes News America Marketing the exclusive third-party provider of in-store marketing programs for the supermarket chain

Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.

Diamond Foods will treat football fans to a little snack at the Emerald Bowl this month.