Search Results for: correction

A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he

All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies

Catalogers continue to agonize over the need to reduce costs without reducing offerings or services. Among respondents to Catalog Age’s exclusive Benchmark

Lists for the direct response marketing industry

Avrick Direct Inc. has reassigned management of the Creditindex Ultimate
Credit Card Buyers list to Infocore Inc. More than 128 million records
are maintained on this five-year master file.

Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling. Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. …

Loring Direct Response Inc. has been retained to manage a portfolio of five lists on behalf of Revelation Marketing. With more than 2.4 million last-six-month records the Forever Young Mail Order Buyers file is the largest.

MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical