Search Results for: correction
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Trends Report – State and federal legislation
State and federal legislation greatly influence operations for any business, and ours does not escape this.
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Prisoners May Receive Junk Mail, Court Rules
Prisoners-Junk-Mail
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Listline e-Newsletter
Gardens Alive Inc. has transferred management of its Gurney’s, Henry
Field’s and Michigan Bulb gardening catalog lists to Names and Addresses
Inc. A special $75/M rate for publishers, fundraisers, and insurance and
credit card marketers has been introduced that was not previously
available. -
Agencies
Inch By Inch
NASCAR races are a marketer’s dream. Forget about rivalries like Ohio State vs. Michigan, or the Celtics vs. the Lakers. In NASCAR, you’ve got Tide trying
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Agencies
Correction
A story about RSA Security Inc.’s campaign (Direct, January) misstated the number of leads generated. The actual count was more than 400. The campaign
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Listline e-newsletter
Home Buyer Publications has named Millard Group Inc. to manage the paid subscription list of Log Home Living magazine. More than 75,000 subscribers are available.
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Trends Report
As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.
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Agencies
CPA Game Turns Students into Detectives
College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors …
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Listline e-Newsletter
The gay and lesbian civil rights organization Human Rights Campaign has
appointed ALC Data Management to oversee its list of 191,444 donors,
including 111,000 postal and telemarketing records for targeting
activists. About 41% of these donors are women. The average contribution
is $55. Direct mail is the source. -
Loose Cannon: Goodbye, Southland Viewers
“Got no job? We don’t care. Got a bad credit rating? We don’t care. Got a prison record? We don’t care. Don’t expect to pay us? That’s when we care!”
These should be words near and dear to most direct marketers’ funny bones, if not their hearts. They make up one of the more notorious sentiments from Art Fern, the oily, unctuous television pitchman portrayed by Johnny Carson, who died early Sunday morning.