Search Results for: correction

“Way back” in July 2005, News Corp went from a company known for its not quite Fair and Balanced Fox News (yet home to the Simpsons and Family Guy) to an interactive powerhouse. They did this almost overnight with their tour de…

If performed correctly, article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles online fall short in their sales lead generation efforts, because they simply can’t get people to visit their sites.

The text of an article in yesterday’s Direct Newsline spelled the name of Aspen Marketing Service’s newly promoted chief operating officer incorrectly. She is Cathy Lang.

One of the most important things you can do to reduce your exposure to legal liability when running advertising, is to make sure that the ads you run are actually true. According to the Federal Trade Commission, as an affiliate, you…

Now we all have stories on how we got into the business, where we’ve been, etc. After being in the industry myself now for more years than too many of the bozos I come across, I sometimes question how people got into this industry.

Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.

The world of online marketing is heavily regulated, and constantly watched by both government authorities and consumer advocates. Honest marketers must tiptoe carefully through the minefield of regulations and laws, and make…

You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You…

The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.

Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.