Search Results for: correction

Separate counts are available for gift buyers on such special occasions
as anniversaries, graduations, St. Valentine’s Day, Mother’s and
Father’s days.

The Bank Administration Institute has appointed Statlistics to manage a
list of 41,188 subscribers to Banking Strategies magazine. Most
subscribers are senior-level executives at banks, savings institutions
and brokerage, insurance and mortgage firms. VentureDirect Worldwide was
prior list manager.

A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball…

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”

The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

A list of 2.7 million smokers who participated in a national survey of smoking habits and preferences. More than 60% provided an electronic signature verifying their age and identity. Data was gathered at nationalsmokersurvey.com.

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry.

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study