Search Results for: correction

ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap

We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and

It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.

Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically

When we came back from Affiliate Summit, we found ourselves fixated on one of the takeaways that we wrote about upon our return – this notion that part of performance marketing has entered into a race to the bottom.

Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.

American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct