Search Results for: correction
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4G is Confusing
What do you know about 4G? According to a recent survey conducted by Compete, not much.
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Week in Review
Headlines from the week
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The Physics of Word of Mouth Marketing
There is an art and a science to word of mouth marketing. The art is the creative and innovative ways companies spark conversations with customers
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An Epic Deal
In news that we will continue to talk about for months ahead, the parent company to Azoogle Ads, Epic Advertising, announced a merger with Connexus…
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Quiznos/Subway Settlement Poses Legal Threat to Future UGC Promos
Quiznos and Subway recently settled their longstanding dispute involving the Quiznos vs. Subway TV Ad Challenge user generated content promotion and other advertising created by Quiznos for its Double Meat campaign
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Agencies
DMA’s Woolley Asks Senate to Limit FTC Power Expansion
If House bill H.R. 4173 becomes law, it will broaden the Federal Trade Commission’s powers far beyond where they are now—with unforeseen and potentially chilling consequences for direct marketers. Linda Woolley, the Direct Marketing Association’s executive vice president of government affairs, brought this message to the Senate in an effort to pare back some of the bill’s provisions.
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Regulating Debt
Some say money is the root of all evil. Outside of love, directly and indirectly, money is probably one of the most written about topics. In our space, money isn’t necessarily the root of all evil…
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Sojern
Those of us who make our livelihoods from advertising should rank higher than the average person if measured on a scale rating ones awareness of advertising. We should also rate higher than…
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Stetson Ties Virtual Manhunt Game to FX Series Debut
Classic American clothing maker Stetson is capitalizing on the potential buzz it may get from featuring prominently in a new TV drama on the FX cable network, with an interactive game that sends players on a Web-based manhunt
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Agencies
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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