Search Results for: correction

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Duracell has taken a video commercial a step further by overlaying it with brand and trivia questions as the video plays

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

A smaller, leaner Direct Marketing Association may be heading back into black ink, according to its most recent financial results. During the DMA’s 2009 fiscal year, the organization ran a $5.5 million deficit. It generated $35.9 million in operating expenses, restructuring charges and pension expenses, while its total revenue stood at just under $30.5 million. Fiscal year 2010, which ended June 30, looks better.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Perhaps one of the reasons that we enjoy the Electronic Retailing Association’s (ERA’s) show so much, is that it gave us that kid in a candy store feel. A chief complaint others have about some of…

CMOs are often approached by CEOs, who have a penchant for numbers, to present data that either demonstrates results or supports marketing initiatives. To satisfy the top brass, CMOs must work with their chief information officers (CIOs) and create a predictive model for forecasting sales results from marketing investments, and an analytical model for measuring the results against their predictions.

Therein lies the problem. Traditional marketing professionals are notorious for having creative minds.

Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier…

Chitika, an advertising network, has pegged Bing as the second-biggest search engine, ahead of Yahoo. It may or may not have the support of other stats, but it might not matter – Bing could have a leg up on Yahoo regardless of what the numbers say.