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In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on coupon books

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Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.

As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost

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It’s a great year, when a company that almost sold for six billion dollars and reached a billion dollar valuation faster than any other takes second place to a seven year old company. (Then again, there’s…

Lead generation is a process that places marketers in a field filled with legal snares ready to bite.

The growing importance of websites in marketing communications has made savvy B-to-B marketers take notice of just how powerful a tool a great site can be for customer communication, prospect conversion and establishing a leadership position within an industry.

Four years ago, Office Max caught lightning in a bottle with its viral “Elf Yourself” feature that let users paste their photo onto a dancing elf and share the result with friends

The story of Groupon’s potential sale has us thinking about, not just whether it makes sense for the rumored acquirer, Google, or if we are about to see a battle between Facebook and Google not…