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Legislation to plug a loophole in the privacy section of the Financial Services Modernization Act was introduced in the House Tuesday.The Medical Financial

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

In my last column (“It’s Not Too Late to Catch Up,” DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers

when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

Schaumberg, IL-based Experian has about 75 clients poised to do e-mail marketing campaigns through Experian’s alliance with FloNetwork Inc. The partnership

Blasting the e-commerce industry for inadequate self-regulation of online privacy protection, the Federal Trade Commission has demanded Congress enact

A coalition of first class mailers yesterday urged the House Government Reform Committee to defeat the Postal Modernization Act (HR-22), amid unconfirmed

Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending

Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five